Big is sometimes better — and DVBIC’s “Wear Your Helmet” campaign was definitely that. Splashed across CBS’s 26’x 20’ Super Screen on the corner of 42nd Street and 8th Avenue, in New York City's Times Square in the spring of 2012, the full motion, full color slideshow reminded more than 1,500,000 viewers daily of the importance of wearing a helmet. Whether a helmet is for biking, riding a motorcycle, or to wear in combat, the slideshow reinforced safety and refers viewers back to DVBIC.org and BrainLineMilitary.org.
Wear Your Helmet: A Picture Is Worth a Thousand Words
Posted on BrainLine April 5, 2012.